2021 VIRTUAL NATIONAL CONFERENCE ON HEALTH COMMUNICATION, MARKETING AND MEDIA

Sessions

Plenary Sessions

Opening Plenary

Heidi Larson, PhD.

Tuesday, August 24, 2021 12:45 - 2:00 PM (EDT)


Fireside Chat - Hosted by Abbigail Tumpey

Rochelle P. Walensky, MD, MPH

Wednesday, August 25, 2021 1:45 - 2:15 PM (EDT)


Closing Plenary Session

Georges C. Benjamin, MD, MACP

Thursday, August 26, 2021 4:00 - 5:00 PM (EDT)


Sessions

A Pause to Refresh: Where We Have Been And Where Do We Go from Here

Thursday, August 26, 2021 1:00 - 2:00 PM (EDT)

Dr. Tuckson will share how the Black Coalition Against COVID has worked to mobilize and change perspectives – combatting misinformation in real time and fostering trusting relationships, leveraging trusted voice to address the COVID-19 pandemic and its impact on black and brown communities.

Applying a racial equity lens to social marketing

Tuesday, August 24, 2021 2:30 - 3:30 PM (EDT)

Social marketing practitioners can address and advance racial equity by committing to applying a racial equity lens in campaign planning, campaign design, message development, and implementation, particularly for systems/environmental change initiatives. Inspired by the article by Sonya A. Grier and Sonja Martin Poole published in Social Marketing Quarterly, “Will Social Marketing Fight for Black Lives? An Open Letter to the Field,” this panel discussion will focus on (1) understanding the connection between the macro-environment and the dynamics of race with individual experiences and outcomes and (2) and how applying a racial equity lens can improve the design and implementation of communication campaigns to reduce racial health disparities.

Communicating Public Health in a Time of Disinformation and Science Skepticism

Thursday, August 26, 2021 1:00 - 2:00 PM (EDT)

The COVID-19 global pandemic has resulted in many lessons learned, and shown great vulnerabilities in our ability to communicate important public health messages in a time of crisis. The world has changed in many ways, bringing new challenges to the very basic tenets of risk communication, and health communication in general. This session looks at the impact of an increasingly fractured culture, and how it has made communicating public health and science ever more difficult.

Engaging the Community to Build Back Stronger: Lessons from the Actions 4 ACEs Campaign

Thursday, August 26, 2021 2:30 - 3:30 PM (EDT)

Adverse childhood experiences (ACEs) are stressful or traumatic events which affect children’s brain architecture and can have negative, lifelong effects on health and well-being. ACEs are common – across the country, 2 out of 3 children have experienced at least one ACE, which can include events such as parental separation, experiencing violence, abuse, or neglect, or having a loved one attempt or die by suicide. ACEs can also include challenges such as poverty, discrimination, and poor housing quality. As public health professionals, it is especially important for us to mitigate the impact of ACEs in this moment against the backdrop of the COVID-19 pandemic and the racial justice movement’s collective activism against systematic racism.


Hackaton Showcase and Judging

Wednesday, August 25, 2021 4:05 - 5:30 PM (EDT)


Health Equity Guiding Principles for Inclusive Communication – Making It Stick

Wednesday, August 25, 2021 2:20 - 3:00 PM (EDT)

To build a healthier America for all, we must confront the systems and policies that have resulted in the generational injustice that has given rise to health inequities. Achieving health equity requires focused, intentional, and ongoing efforts to address historical and contemporary injustices; overcome economic, social, and other obstacles to health and healthcare; and eliminate preventable health inequities. As part of that effort, CDC’s new Health Equity Guiding Principles for Inclusive Communication emphasize the importance of addressing all people inclusively and respectfully. These principles are intended to help public health and healthcare professionals ensure their communication products and strategies adapt to the specific cultural, linguistic, environmental, and historical situation of each population or audience of focus. This session will explore the background, development, and need for these principles, how this implementation approach is important in healthcare and medical school training, and what communicators can do to help apply these principles across their public health communication work.

How Right Now: Developing and Evaluating a National Communications Campaign

Tuesday, August 24, 2021 4:00 - 5:30 PM (EDT)

This session will highlight the development, implementation, and evaluation of the award winning How Right Now (Que Haer Ahora, in Spanish) communications campaign that was developed to address the considerable mental health challenges brought on the COVID pandemic. Presenters from CDC and NORC at the University of Chicago will discuss the rapid, but robust, formative research that was conducted to develop this CDC Foundation funded project; the nimble and responsive approach the campaign took to implementation; the year one evaluation findings, and future directions for population-focused mental health efforts at CDC.

Shaping a Complementary Alliance Between Journalists and PIOs. What the Pandemic Crisis has Taught Us

Tuesday, August 24, 2021 2:30 - 3:30 PM (EDT)

This highly anticipated session will convene a panel of journalists/reporters and public health communicators to discuss their respective points of view in providing critical messaging to the public during the COVID-19 pandemic. Hear how both sides relied on each other to quickly disseminate accurate information and overcome the barriers associated with an unprecedented wave of disinformation and misinformation. Panelists will examine the unique challenges they encountered, the opportunities that became available and the lessons they each learned.

Social Determinants of Health: From Barriers to Opportunities

Thursday, August 26, 2021 2:30 - 3:30 PM (EDT)

Do you find social determinants of health (SDOH) to be an input, or a barrier, in communication? As CDC shares online, “[SDOH] are conditions in the places where people live, learn, work, and play that affect a wide range of health and quality-of life-risks and outcomes.” During this “fire-side” chat, we will share real-life examples of organizations pushing past SDOHs as a barrier of communication, understanding how they can be addressed to impact public health, and utilizing communication as an integral component of interventions.

The HEALing Communities Study Health Communication Campaigns: Lessons Learned from Rural and Urban Communities

Tuesday, August 24, 2021 4:00 - 5:30 PM (EDT)

This 90-minute session will focus on lessons learned and strategies created during the first two years of involving and incorporating feedback from local community coalitions on the designing, implementing, and evaluation of the health communication campaigns for the HEALing Communities Studies of Kentucky, Ohio, New York, and Massachusetts. The HCS is a multi-site, multi-faceted study designed to reduce opioid overdose deaths. The health communication strategy for the HCS focuses on developing and implementing community-based health communication campaigns for reducing stigma surrounding opioid use disorder, promoting medications for opioid use disorder, and to support the overall study’s primary goal of reducing opioid overdose deaths.

Tips to Help Public Health Professionals Cope with Stress, Fatigue, Burnout in the Aftermath of COVID-19

Thursday, August 26, 2021 1:00 - 2:00 PM (EDT)

In this timely and relevant interactive session, Dr. Tammy McCoy Arballo, a former journalist turned licensed clinical psychologist, discusses the toll this prolonged pandemic has taken on the physical, emotional and psychological well-being of public health professionals and their families. She will focus on the science behind our reactions to stress, burnout, compassion fatigue and other mental health issues, and offer attendees tools to improve their work-life balance and quality of life.

Virtual Research and Creative Collaborations: Doing Old Things in New Ways

Wednesday, August 25, 2021 3:05 - 4:00 PM (EDT)


Workshop: Learn the Basics of Launching Your Own Public Health Podcast – It’s Easier, Cheaper Than You Think

Tuesday, August 24, 2021 3:05 - 4:00 PM (EDT)

Today, public health communicators must constantly search for new and innovative ways to get their messaging out. In this age of information overload, competing for just the slightest attention of our intended audiences can be difficult and elusive. You already rely on many social media platforms to disseminate important messaging, but have you ever thought about launching a Podcast to break through the clutter?

Each day, new podcasts are launched as audiences consume more and more original audio content – from producers with all levels of experience. Could a podcast amplify your public health voice and help your organization better reach key audiences on their mobile devices?

If you’re thinking about whether you could or should create a podcast to connect with your communities, then be sure to join us for this workshop. Many have found podcasting an easy and affordable way to extend the reach of important and timely public health messaging.

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