2021 VIRTUAL NATIONAL CONFERENCE ON HEALTH COMMUNICATION, MARKETING AND MEDIA
Shaping a Complementary Alliance Between Journalists and PIOs. What the Pandemic Crisis has Taught Us.
Tuesday, August 24, 2021 2:30 - 3:30 PM (EDT)
TOPIC DESCRIPTION & OVERVIEW
Join the National Public Health Information Coalition (NPHIC) at the 2021 NCHCMM as we convene a panel of journalists/reporters and public health communicators who will discuss and candidly share their respective points of view in providing critical messaging to the public during the COVID-19 pandemic. Hear how these two professions relied on each other to quickly disseminate accurate information and overcome the challenges of an unprecedented wave of disinformation and misinformation. Panelists will examine the unique challenges they encountered, the opportunities that became available, and – more importantly – what lessons were learned during this pandemic that can help us prepare for the next public health crisis.
During this moderated panel discussion, each side will give their perspective on how the response unfolded and the challenges and successes of working across professions with each other. The moderator will facilitate a discussion between panelists and then open for questions from the audience.
The panel will engage to provide opinions, recommendations, and assessments to the following:
What we can do to work better together
Perspectives from both "sides" on the needs of each camp
Examples of what went well, what did not
Important lessons learned
The challenges of working through the social and political influences