2021 VIRTUAL NATIONAL CONFERENCE ON HEALTH COMMUNICATION, MARKETING AND MEDIA
Applying a Racial Equity Lens to Social Marketing
Tuesday, August 24, 2021 2:30 - 3:30 PM (EDT)
TOPIC DESCRIPTION & OVERVIEW
Social marketing practitioners can address and advance racial equity by committing to applying a racial equity lens in campaign planning, campaign design, message development, and implementation, particularly for systems/environmental change initiatives. Inspired by the article by Sonya A. Grier and Sonja Martin Poole published in Social Marketing Quarterly, “Will Social Marketing Fight for Black Lives? An Open Letter to the Field,” this panel discussion will focus on (1) understanding the connection between the macro-environment and the dynamics of race with individual experiences and outcomes and (2) and how applying a racial equity lens can improve the design and implementation of communication campaigns to reduce racial health disparities.