R. Craig Lefebvre has been on the leading edge of developing marketing and communication programs to address many public health and social issues at community, state, national, and global levels for 25 years. Craig blends theory, empirical research, and consumer experience to engage people’s imagination and passions in the design, implementation, and evaluation of programs to improve health and social well-being.

His current work includes digital media and social marketing strategy for chronic and infectious disease prevention and control; communication campaigns and enhanced service distribution to reduce morbidity and mortality from substance use disorders; and stigma related to opioid use, misuse and treatment. During his career, he has planned, launched, and evaluated several hundred communication and marketing programs across a wide diversity of public health issues with state, national, and international agencies; health ministries; and private-sector companies. He is the author of over 100 peer-reviewed publications and Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (2013). {/sliders}