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His current work includes digital media and social marketing strategy for chronic and infectious disease prevention and control; communication campaigns and enhanced service distribution to reduce morbidity and mortality from substance use disorders; and stigma related to opioid use, misuse and treatment. During his career, he has planned, launched, and evaluated several hundred communication and marketing programs across a wide diversity of public health issues with state, national, and international agencies; health ministries; and private-sector companies. He is the author of over 100 peer-reviewed publications and Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (2013).