Countless resources exist to teach you how to use social media. And, increasingly, many others address the elements of behavior change. This groundbreaking training combines both topics, focusing on how to optimize your social media outreach for behavior change as part of a social marketing program.
Based on the Social Media for Behavior Change (SM4BC) Toolkit, created by Nedra Kline Weinreich for the International Federation of Red Cross/Red Crescent Societies, this interactive workshop will teach you the step-by-step process of building your strategy, designing your social media communications, and engaging with your online community in a way that makes behavior change more likely. This training is for people who are already familiar with the basics of social media and behavior change, and are ready for the next level of how to best combine different elements of each to achieve their objectives.
The SM4BC process takes you through a series of questions that need to be answered and provides a framework for thinking through your options strategically. In this workshop, you will learn: (1) How to follow the steps of the process to develop an effective Social Media for Behavior Change strategy, (2) How to match the behavioral levers for your audience with social media messaging and post design elements, and (3) How to engage with your audience on social media to reinforce your behavioral objectives. Through hands-on activities and opportunities to put the ideas into practice, you will come out of the training with the foundations of a strategy for your own program and the ability to put it into practice.
Learning Objectives
The steps of the Social Media for Behavior Change process to develop an effective strategy
How to match relevant behavioral levers with social media messaging and design elements
How to engage effectively on social media to reinforce their program's behavioral objectives
