Jennifer Berktold is a principal research scientist in the Public Health Department at NORC. Her primary areas of focus are health communication message development and materials testing, social marketing campaign evaluation, and program evaluation for organizations such as the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), and the National Institutes of Health (NIH). Dr. Berktold has co-authored several publications in the Journal of Health Communication, Health Marketing Quarterly, Health Promotion Practice, and Preventive Medicine Reports, among others.
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