2022 NATIONAL CONFERENCE ON HEALTH COMMUNICATION, MARKETING AND MEDIA

Three research-driven social marketing approaches to increasing COVID-19 vaccinations among populations

Wednesday, August 17, 2022 1:00 - 2:00 PM (EDT)

TOPIC DESCRIPTION & OVERVIEW

This panel will delve deep into how the Washington State Department of Health (DOH) and C+C used a research-informed social marketing approach that led to significant improvement in vaccination rates among three communities in Washington State: the Black/African American community, young adults and the Hispanic/Latinx community. The efforts helped increase vaccinations and close the gap in vaccination rates among all three audience groups.

PANELISTS

DeeSha Connor

COVID-19 Health Educator/Interim HPE Supervisor
Washington State Department of Health

Jennifer Gonzalez

Senior Vice President
C+C

Amanda Godwin

Senior Vice President
C+C

MODERATOR

Julie Colehour

Partner
C+C
STAY UPDATED
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