Harnessing the Power of Pop Culture and Comedy to Make Vital Preventive Health Care and Screenings
Wednesday, August 17, 2022 1:00 - 2:00 PM (EDT)
How do you get people to make vital preventive health care a priority during a global pandemic? The COVID-19 pandemic caused a major decrease in preventive cancer screenings. Facing a confluence of challenges, among them the need to reach younger audiences, CDC’s Division of Cancer Prevention and Control used innovative communication tactics informed by formative research to put preventive health messages and cancer screenings back on the map for its three communication campaigns.
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