2022 NATIONAL CONFERENCE ON HEALTH COMMUNICATION, MARKETING AND MEDIA

Harnessing the Power of Pop Culture and Comedy to Make Vital Preventive Health Care and Screenings

Wednesday, August 17, 2022 1:00 - 2:00 PM (EDT)

TOPIC DESCRIPTION & OVERVIEW

How do you get people to make vital preventive health care a priority during a global pandemic? The COVID-19 pandemic caused a major decrease in preventive cancer screenings. Facing a confluence of challenges, among them the need to reach younger audiences, CDC’s Division of Cancer Prevention and Control used innovative communication tactics informed by formative research to put preventive health messages and cancer screenings back on the map for its three communication campaigns.

PANELISTS

Ginny Kincaid

Health Communications Specialist
Centers for Disease Control and Prevention (CDC)

Kate Fliflet

Vice President
Ogilvy

MODERATOR

Ally Moehring

Health Communication Specialist
Centers for Disease Control and Prevention (CDC)
STAY UPDATED
NPHIC
225 Reformation Parkway
Suite 200
Canton, GA 30114
(770) 509-5555
This email address is being protected from spambots. You need JavaScript enabled to view it.

Billing Contact:
Loree Tengzelius
This email address is being protected from spambots. You need JavaScript enabled to view it.

© NPHIC. All rights reserved.