2022 NATIONAL CONFERENCE ON HEALTH COMMUNICATION, MARKETING AND MEDIA

Building the vaccine confidence plane as we fly it: Lessons learned from audience research and campaign

Thursday, August 18, 2022 8:00 - 9:30 AM (EDT)

TOPIC DESCRIPTION & OVERVIEW

Vaccine communication scholars will explore strategies to address vaccine hesitancy, overcome misinformation, and build vaccine confidence during uncertain times. We’ll share takeaways from primary research with diverse audiences (both before and during the COVID-19 pandemic) and COVID-19 communication campaigns. Taking an interdisciplinary approach, our panel will highlight perspectives from the fields of health communication, medical rhetoric, and college health.

PANELISTS

Denise K. Scannell, PhD

Chief Scientist
Health Communication
The MITRE Corporation

Heather Zesiger, PhD, MPH, MCHES

Deputy Director
Campus COVID-19 Vaccination and Mitigation Initiative (CoVAC)
American College Health Association (ACHA)

Yuki Lama, PhD, MPH

Post-Doctoral Fellow
Health Communication and Informatics Research Branch
National Cancer Institute

MODERATOR

Corinne N. Berry, MA, PhD (ABD)

Vice President
Director of Research
CommunicateHealth
STAY UPDATED
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