Building the vaccine confidence plane as we fly it: Lessons learned from audience research and campaign
Thursday, August 18, 2022 8:00 - 9:30 AM (EDT)
Vaccine communication scholars will explore strategies to address vaccine hesitancy, overcome misinformation, and build vaccine confidence during uncertain times. We’ll share takeaways from primary research with diverse audiences (both before and during the COVID-19 pandemic) and COVID-19 communication campaigns. Taking an interdisciplinary approach, our panel will highlight perspectives from the fields of health communication, medical rhetoric, and college health.
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