2022 NATIONAL CONFERENCE ON HEALTH COMMUNICATION, MARKETING AND MEDIA
Can Celebrity Influencers Drive Results for My Public Health Campaign?
Wednesday, August 17, 2022 1:00 - 2:00 PM (EDT)
TOPIC DESCRIPTION & OVERVIEW
With a global market size of $13.8B in 2021, influencer marketing for private sector brands is here to stay, but can celebrity influencers be relied upon to drive results for public health campaigns? Our panelists from the truth® youth smoking prevention campaign, HHS and USDA’s Food Safety and Inspection Service discuss experiences and results from their work with celebrity influencers, illuminating possible paths forward for those tasked with leading campaigns within the public health sector.
PANELISTS
Cas Marburger
Senior Manager of Marketing Strategy Emerson Collective
Joshua Peck
Deputy Assistant Secretary for Public Engagement Department of Health and Human Services (HHS)
Aaron Lavallee
Deputy Assistant Administrator USDA's Food Safety and Inspection Service Office of Public Affairs and Consumer Education
MODERATOR
Wendy Mihm
Director, Food Safety Education Staff USDA's Food Safety and Inspection Service Office of Public Affairs and Consumer Education