2022 NATIONAL CONFERENCE ON HEALTH COMMUNICATION, MARKETING AND MEDIA

Can Celebrity Influencers Drive Results for My Public Health Campaign?

Wednesday, August 17, 2022 1:00 - 2:00 PM (EDT)

TOPIC DESCRIPTION & OVERVIEW

With a global market size of $13.8B in 2021, influencer marketing for private sector brands is here to stay, but can celebrity influencers be relied upon to drive results for public health campaigns? Our panelists from the truth® youth smoking prevention campaign, HHS and USDA’s Food Safety and Inspection Service discuss experiences and results from their work with celebrity influencers, illuminating possible paths forward for those tasked with leading campaigns within the public health sector.

PANELISTS

Cas Marburger

Senior Manager of Marketing Strategy
Emerson Collective

Joshua Peck

Deputy Assistant Secretary for Public Engagement
Department of Health and Human Services (HHS)

Aaron Lavallee

Deputy Assistant Administrator
USDA's Food Safety and Inspection Service
Office of Public Affairs and Consumer Education

MODERATOR

Wendy Mihm

Director, Food Safety Education Staff
USDA's Food Safety and Inspection Service
Office of Public Affairs and Consumer Education
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