2022 NATIONAL CONFERENCE ON HEALTH COMMUNICATION, MARKETING AND MEDIA

The Power of Pivoting: How to Strategically Modify and Reshape Program Promotion and Delivery in the Midst of Change

Wednesday, August 17, 2022 2:45 - 4:15 PM (EDT)

TOPIC DESCRIPTION & OVERVIEW

This panel discussion will address strategies and best practices implemented by lifestyle change programs (LCP) during unexpected circumstances, such as the COVID-19 pandemic to successfully pivot program marketing and communication efforts to maximize reach to intended audiences. Panelists will share how to identify when change is needed, what changes may be needed and will be effective, as well as how to maintain momentum when the audience’s attention is elsewhere.

PANELISTS

Josh Petty, MBA

Health Communications Specialist
CDC, DDT, THEEB, HEP Team

John Keith Aikens

Health Communications Specialist
CDC, DDT, THEEB, HEP Team

MODERATOR

Michelle Knight

Director, Marketing and Communications
ICF
STAY UPDATED
NPHIC
225 Reformation Parkway
Suite 200
Canton, GA 30114
(770) 509-5555
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Billing Contact:
Loree Tengzelius
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