The Power of Pivoting: How to Strategically Modify and Reshape Program Promotion and Delivery in the Midst of Change
Wednesday, August 17, 2022 2:45 - 4:15 PM (EDT)
This panel discussion will address strategies and best practices implemented by lifestyle change programs (LCP) during unexpected circumstances, such as the COVID-19 pandemic to successfully pivot program marketing and communication efforts to maximize reach to intended audiences. Panelists will share how to identify when change is needed, what changes may be needed and will be effective, as well as how to maintain momentum when the audience’s attention is elsewhere.
© NPHIC. All rights reserved.